Reels is Instagram's latest short video tool available to all users for free within the Instagram app! Reels allows users to create videos up to 60 seconds long to share with their audience across the platform. Instagram users will have the option to add effects, their own original sounds, or include audio from the large Instagram audio library.
AWAL will deliver your music to Facebook/Instagram by default which will result in your audio being automatically available for use in Reels from release day. Users will have access to full tracks within Instagram Reels and can choose 15, 30, or 60-second audio lengths to include in their video.
If you're interested in digging further into the opportunities on Instagram and how to best make use of the platform check out the below video from the AWAL Academy where we speak to Abigail Adeoti (Manager, Audience Development at AWAL)