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  1. AWAL
  2. AWAL Academy

AWAL Academy

Our mission at AWAL is to partner with independent artists to tell stories that shape culture. We’ve been grafting since AWAL’s early days to demystify the music business. That’s not a job you start and finish - it’s an ongoing part of this mission! As new platforms roll out, as audiences evolve, as formats emerge - we have to learn how to use and then leverage each one. We will continue that work here. ✌️

🎓 - Academy Courses

  • AWAL Academy Channel
  • AWAL Academy Course
  • Course 0: Using the AWAL Workstation
  • Course 1: Developing Your Artist's Narrative
  • Course 2: Developing Your Audience
  • Course 3: Creating a Great Campaign
See all 7 articles

🎥 - Academy Videos

  • Q&A on Creating Great Marketing Assets with Sasha & Nicole [Session]
  • Q&A on Playlisting & Editorial Support with Sam Potts (SVP, AWAL)
  • Audience Development on Twitter (With Lisa Young In)
  • Audience Development on TikTok (With Daphne Poon)
  • Audience Development on Instagram (With Abigail Adeoti)
  • Q&A: On Marketing & Developing Your Artist's Narrative (With Charlotte Birch)
See all 8 articles

📄 - Academy Articles

  • AWAL Core Artist Class of 2024
  • AWAL Academy: Art Direction & Graphic Design Essentials
  • AWAL Academy: Bonus Video Production Tips
  • AWAL Academy: Mastering Post-Production to Complete Your Videos
  • AWAL Academy: Pre-Production
  • AWAL Academy: Building Your World
See all 29 articles
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