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  1. AWAL
  2. AWAL Academy
  3. 📄 - Academy Articles

📄 - Academy Articles

We're bringing together articles that we know will help to demystify the music business. Pulling in expertise from the industry-rattling marketing and operations teams here at AWAL we'll continue to help you navigate new areas of the business. ✌️

  • AWAL Core Artist Class of 2024
  • AWAL Academy: Art Direction & Graphic Design Essentials
  • AWAL Academy: Bonus Video Production Tips
  • AWAL Academy: Mastering Post-Production to Complete Your Videos
  • AWAL Academy: Pre-Production
  • AWAL Academy: Building Your World
  • Using ChatGPT: Release Scheduling / TikTok Strategy / Paid Marketing Approach
  • Rise: Your Automated Marketing Solution for Music Promotion
  • Justin Macchio Discussing Working with mxmtoon
  • Examples Of Strong Marketing Drivers
  • Marketing Highlights Form: Best Practices & DSP Pitching
  • Getting On A Playlist - What Next?
  • How do I get my music on a playlist?
  • Re Pitching: How And When It Happens
  • Marketing Drivers: What Are They And Why Do They Matter?
  • When Is The Right Time To Pitch?
  • Data & Your Music: What It All Means
  • How Do I Get Started with Paid Marketing?
  • How should I be sharing tunes with industry contacts ahead of the release date?
  • How to Get Started with Written Press (W/ MusoSoup)
  • How to Tell Your Story with Press, Pt. 1
  • Pre-Saves: Making the Most Out of A Pre-Save Campaign
  • Q&A on Artist Marketing with Joe Edwards (Follow-up from Academy Session#02)
  • Ready For Your Viral Moment?: Your Guide to TikTok & Triller
  • SoundCloud Essentials: Your Guide to Optimizing & Engaging on SoundCloud
  • What the A&R team do to help artists tell their stories. (Talking to Pete Giberga)
  • Why Hi-Res Audio is a Good Thing
  • Hot Topic of the Day (And Everyday): Playlisting
  • Understanding Playlisting and Editorial Support: Q&A with Sam Potts
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