Pitching for playlist placements is an integral part of digital music promotion and an artist’s release plan. Playlisting teams weigh both on-platform and off-platform activity when selecting tracks for playlists each week. As thousands of new releases are submitted for playlist spots weekly, it’s important to ensure each release submitted for playlist consideration demonstrates consistent marketing drivers to increase its chance of landing on a playlist.
Below are key things to know about submitting your releases for playlist consideration:
- Marketing Highlights Form
- Spotify’s Playlist Submission Tool
- Amazon's Playlist Submission Tool
- Independent Pitching
Note: Playlist submission is a separate process from product submission. You will need to upload your product via the AWAL Uploader for release distribution and complete the following processes separately for playlist consideration.
If you're interested in digging further into the opportunities, with the Digital Streaming platforms check out the below video from the AWAL Academy where we speak to Sam Potts who heads up the Global Commercial Partnerships team out of the UK office.