At AWAL we’re focussed on helping independent artists tell stories that shape culture. Growing the audience that is engaging with those artists stories is a huge part of the project for all successful campaigns. We don’t think of marketing as simply an ad spend - at its best, marketing campaigns can really drive the artist's vision for a project forward into new spaces and to new people. I’ve seen it time and again across some extraordinary projects at AWAL from Little Simz to JVKE and Dylan to Nick Cave & The Bad Seeds.
We’ve taken some time with, the Head of Marketing at AWAL, Charlotte Birch to ask the burning questions we hear time and time again. Charlotte has a huge amount of experience with projects at the beginning of their career right the way up to number 1 albums with some amazing campaigns.
Over to Charlotte... ✌️