In this short course, we'll explore essential preparations for launching an artist campaign, emphasizing the importance of solid foundations. As each artist's story varies, we'll address key questions about target markets, reinvention, fan appeal, and online presence. Navigating the array of tools and platforms may seem overwhelming, but with insights from AWAL's marketing directors and Artist & Label Development managers, we'll help you master effective strategies for tackling new projects and campaigns.
Before we do go through those key elements, we've taken some extra time with Justin Macchio (VP, Marketing at AWAL) based out of LA to explore how he approached an exemplary campaign with a genius creator - mxmtoon. It's a great introduction to how you can work elegantly with the various facets of a great artist.
Part 1: In this part, focused a little on more developed artists, we're talking to Katie Baloian (VP, Marketing at AWAL) to understand where she starts with artists and what sort of team they're looking to build.
Part 2: In this episode, we're talking to Justin Macchio (VP, Marketing at AWAL) based out of LA to explore how he approaches budgets for large campaigns.
Now over to the UK office to hear from the Artist & Label Development team based out of London.
Part 3: In this episode, we're talking to Chris Presland (Manager, Artist & Label Development) on goals & objectives as well as the artist proposition...
Part 4: In this episode, we're talking to George Thomas (Manager, Artist & Label Development) on how he looks at budgets and lead time, among other things.
Part 5: In this episode, we're talking to Natasha Shehata (Manager, Artist & Label Development) on how she starts to develop a marketing strategy for the project.
Big thanks to the team for helping us with these questions. If you'd like to know more about how you might look to market your releases, grow your audience or work well with the streaming platforms do check out the below videos.