Content ID is YouTube’s fingerprinting system that allows copyright owners to monitor their works in YouTube’s user-generated videos, and monetize those uses. When we deliver your music to Content ID, a unique fingerprint is created for your audio. YouTube then uses this fingerprint to locate your audio in User Generated Content (UGC) across YouTube. When there’s a match, a copyright claim will be placed on the YouTube video which, in most instances, will display in the description of the YouTube video.
Note: We can only monetize recordings on Content ID that we have delivered. Music you’ve delivered through another distributor will not be monetized on YouTube by AWAL.
Content ID claims through AWAL allow us to monetize the use of your audio across third-party and artist channels. Our claims do not generally result in video takedowns or blocks (though you should verify your AWAL agreement's policies)
Content ID is not an opt-out service, which means it will be a ‘default’ service. If you previously opted out of Content ID and would like to now change that, please get in touch with us via the support widget on your Workstation to discuss your options.
For more information about Content ID, please review the articles below:
- Can you whitelist my channel on YouTube?
- What content is eligible for Content ID?
- Can you release a claim on a YouTube video containing my recording?
If you're interested in digging further into the opportunities at YouTube and how to best make use of the platform check out the below video from the AWAL Academy where we speak to Aaron Bogucki (Global Head of the Audience Development Team at AWAL)