We are updating our policies to better protect catalogs and boost revenue on YouTube and their Content ID platform. Going forward, we won’t be Allowlisting individual artist channels or Third Party channels. That means the videos containing your recordings will include advertising when the videos appear on those channels and the revenue generated will be accounted to you monthly.
You can request that a video be unclaimed on a product-by-product basis by reaching out through the Support tool on the Workstation.
In some instances we will support opting your catalog out of Content ID completely. Doing so means you’ll generate no revenue from the platform. Please reach out if that’s something you’d like to explore.
We understand our revised way of working has an impact on how your channel is managed, and advise you to review the benefits outlined by YouTube themselves.
If you're interested in digging further into the opportunities at YouTube and how to best make use of the platform check out the below video from the AWAL Academy where we speak to Aaron Bogucki (Global Head of the Audience Development Team at AWAL)