Spotify Pre-saves are links that allow your audience to ‘save’ your upcoming release, so the track, album, or EP is automatically added to their library and queue on release day. A successful pre-save campaign can not only pique your fans’ interest and incentivize early engagement but can also increase your streaming activity on release day.
Note: Pre-saves are not the same thing as pre-orders. You can set a pre-order date in Product Builder, but this does not generate a pre-save for your release.