Selling merchandise is a great way to generate revenue for your campaign, making sure that items are available on your Spotify profile is a savvy way to lay out what’s available to fans. Another great link to the ‘real world’ via your digital presence.
Spotify has also integrated this section with their Wrapped feature, so that fans will be emailed a link to this merchandise if you appear in their report at the end of the year.
Having a good (possibly new) stock is crucial when approaching this period
The main two ways to advertise merchandise are below, here’s Spotify’s blog guide also;