We've gone into detail on how you develop an artist, grow an audience, and put together a great campaign on other parts of the AWAL Academy. In this next piece of the puzzle we're focussing on how you optimize for the streaming platforms. This will mean you both, make the most of the tools to engage with your audience and put your best foot forwards when it comes to "pitching" for editorial support.
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Firstly, we caught up with Sam Potts who heads up the Global Commercial Partnerships team in the UK for AWAL. His team works closely with all the major music platforms. They are involved in everything, from locking in those all-important first playlists for projects right the way up to the intricate partnerships needed to power a globally resonant project like Little Simz’ “Sometimes I might Be Introvert” album... Over to Sam... |
| Secondly, let's look at some specific platforms. At AWAL we’ve developed close relationships with our streaming partners. Together with these platforms, we’ve helped to give artists more control over their careers than ever before. Working well with these partners is key to successful campaigns and developing an audience.
With that in mind, I was keen to touch base with Jazmin Corrubias in our Global Commercial Partnerships team in LA to get a steer on best practices with the streaming platforms we work closely with; Can you pitch on the platform? What sort of data do why shares? How best do we engage with their tools and so on. |
Additional Q&A Session: Robin Richards from the Global Commercial Partnerships team based in London provided a master class on the various tools offered by streaming platforms that artists can take advantage of. We also had the opportunity to answer insightful questions from the attendees. During the session, we delved into ways of improving your chances of getting your music added to editorial playlists and using data and analytics to track your performance on these platforms.
Congratulations for working through all the courses!