At AWAL, we concentrate on helping independent artists in sharing culturally impactful stories and grow their audience engagement. We view marketing as a means to develop the artist's narrative, not just an ad expenditure. Our marketing experts have refined their approach to artist campaigns, consistently propelling artists like JVKE, mxmtoon, and Dayglow to success. This section explores Artist Development.
First up, we're chatting with Bianca Bhagat (SVP, Creative Marketing) on Storytelling, working with press, and more...
Secondly, we're talking with Jamilla Johnson (Social Media and Creative Content Manager) in BIanca's team on artist websites, language & tone in posts and the importance of brand for an artist...
Lastly, we spent time chatting with who was at the time the Head of Marketing for AWAL, based out of the London office, Charlotte Birch, on the broader subject of marketing for artists touching on spending a budget, using socials, and developing the story.
Congrats on sitting with us for this section.
Now push on to Course 2. Developing Your Audience